Today we’ll talk about the famous American fashion label Calvin Klein. Established in 1968 by its namesake and based in Manhattan, New York, it is a global lifestyle brand representing bold and trendy ideals with an appealing, often minimalistic, look.
After almost 50 years, Calvin Klein remains a cultural catalyst around the world, adopting bright ideas and creating surprising realities.
Just like many other industries joining the cryptocurrency world, fashion is no exception; this is how the clothing line begins its relationship with the digital economy, exclusively in Brazil, partnering with the Brazilian exchange Foxbit to accept Bitcoin as a payment method.
Several stores in Sao Paulo will begin accepting the popular cryptocurrency this Christmas, becoming one of the first companies in the sector to take that step, despite the recent losses in the Bitcoin’s price and the digital market overall.
The plan will begin with four stores: The flagship store in Oscar Freire street and the ones located in the Morumbi, Iguatemi Sao Paulo and JK Iguatemi shopping malls. To implement its plan, Calvin Klein partnered with payment processor CloudWalk, which will enable Bitcoin payments with QR code, according to the fashion magazine Vogue.
It is clear that this technology is one of the biggest innovations for some important companies _ just like Calvin Klein _ especially in countries with great cryptocurrency presence like Brazil, which leads the sector in Latin America.
By Ana María Morales
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