The popular sandwich chain Subway is becoming increasingly popular, and its clientele could increase now that some of its franchises are accepting Bitcoin and Litecoin as a means of payment.
One of the first establishments that began to accept digital currencies as a form of payment is located in Allentown, Pennsylvania (U.S.), a fact that became public thanks to a young Bitcoin fan that published it in her blog in November 2013.
Later, we learned that another Subway, this one in Russia, not only accepted Bitcoin, but offered its customers a 10% discount to those who used the digital asset as a means of payment. This was captured in a picture tweeted on November 3, 2013 by Bitcoin software developer Alberto Gómez Toribio, who says the image was taken by a friend visiting Russia.
Also in 2013 we became aware of another Subway location accepting digital currencies, this one in Bratislava, Slovakia.
It is not clear if these three stores decided on their own to accept Bitcoin payments, or if the Moscow store inspired the owners of the franchises in Allentown and Bratislava.
A Subway spokesperson did not confirm whether the chain authorized its franchisees to accept Bitcoin, but noted that all stores are "independently owned and operated".
On August 8, 2014, the website www.panampost.com reported that two Subway stores of the same owner in Buenos Aires, Argentina, would begin accepting Bitcoin as payment, being the first two stores of the popular sandwich chain in Latin America to do so.
And the latest news were about another Subway, located in the Czech Republic, which besides Bitcoin, now is accepting Litecoin from its customers.
It seems like the sandwiches restaurant chain is moving towards an extraordinary revolution in their means of payment. We are convinced that this economic trend is no longer about the future, but that it's transforming into part of our reality.
By Omar Cortés