With each passing day, more companies join this new financial world of cryptocurrencies and Blockchain technology, and the food industry isn’t the exception. For these companies isn’t only a chance to be at the technologic and financial forefront, but also a great opportunity to establish their marketing strategies in the advertising media.
Now is the turn for one of the world’s biggest fast food chains, McDonald’s, which serves around 68 million customers on a daily basis through their 36,000 stores spread in 119 territories and countries around the world, providing a menu that goes from hamburgers, fries, breakfasts, sodas, ice creams and desserts, to fruit and salads.
Now, McDonald’s is making a push towards the cryptographic world, in an effort to market their products through an advertising strategy based on cryptocurrencies.
Since it was first served 50 years ago, Big Mac has helped McDonald’s achieve global recognition and become such a universal icon that in 1986 The Economist magazine create a Big Mac index, a financial indicator that makes a yearly comparison of the purchase power of currencies from different countries. That’s precisely what inspired the creation of MacCoin.
“Since it was introduced 50 years ago, the Big Mac has traversed the globe and is now enjoyed in cities from Chicago to Beijing, providing a delicious taste and enjoyable moments to people all over the world,” said Steve Easterbrook, McDonald’s global CEO. “So we wanted a global celebration that is as unique as the burger itself. The MacCoin is the first food-backed collectable currency and transcending a single currency to commemorate our global iconic burger, while giving customers all over the world a chance to enjoy a Big Mac on us."
To celebrate Big Mac’s 50th anniversary, McDonald’s announced the creation of MacCoin, a “limited-edition global coin” inspired on the iconic Big Mac, a marketing stunt mimicking Bitcoin.
Starting August 9, customers can get a MacCoin with the purchase of a Big Mac in the 14,000 participating restaurants in mainland United States, and from the next day and through 2019 users can exchange their MacCoin for a free Big Mac in all the participating restaurants in the United States and over 50 other countries.
More than 6.2 million MacCoins will be distributed in over 50 countries, and they will come in five exclusive designs, each one representing a decade of the Big Mac influence in art, music and pop culture.
Additionally, the relevant time is specified in seven languages: Arabic, English, Indonesian, Mandarin, Portuguese, French and Spanish.
This is how the hamburger giant takes its first steps in the cryptofinance era.
By Ana María Morales